Since 2003 we’ve helped local businesses grow by doing the simple things really well: structure information, make pages fast, explain the answer clearly, and prove it with reputable sources. This post explains what working with us feels like — without asking your team to become SEOs.
Our principles
1. Be useful first. Every page should answer a specific question or help the user accomplish a task.
2. Be verifiable. Claims get citations and machine‑readable structure so engines can check and attribute.
3. Be fast. Performance is part of usability and trust; we prioritize Core Web Vitals and lean UI.
4. Be transparent. We document what we change and measure what matters: calls, forms, store visits.
How we implement SEO + AEO (at a high level)
- Information architecture organized by intent with deliberate internal links.
- Machine‑readable signals aligned to the content (Organization, WebSite, BreadcrumbList, Service, BlogPosting, FAQPage, VideoObject when relevant).
- Voice summaries via a concise, human‑written statement for speaking surfaces.
- Performance: optimized CSS/JS, image discipline, careful effects.
- Local signals: accurate NAP, hours, and service area; alignment with Google Business Profile.
What you’ll find on the blog
- Step‑by‑step playbooks for technical SEO and Answer Engine Optimization (AEO)
- Checklists for schema, migration, and Core Web Vitals
- Real‑world examples from Hawaii businesses (redacted where necessary)
Starter checklist (what we’ll do together)
1. Identify 5–8 high‑intent pages (services/locations). Give each a one‑sentence summary and a clear CTA.
2. Add structured data that matches the content. Use Article/BlogPosting for posts; Service for services.
3. Link to reputable sources when you make a claim. Prefer official docs, standards, or peer‑reviewed data.
4. Measure outcomes weekly in Search Console, Bing Webmaster Tools, and your analytics.
Helpful resources
- Google Search Central — https://developers.google.com/search/docs
- Schema.org — https://schema.org
- WCAG — https://www.w3.org/WAI/standards-guidelines/wcag/
If you want a fast audit and roadmap tailored to your site, get a free strategy. We’ll outline the highest‑impact changes in plain language — no fluff, no scare tactics.