Answer Engine Optimization (AEO) helps your best pages become the easiest place for AI Overviews and assistants to cite. It’s not about gaming algorithms; it’s about clarity and credibility: give a direct answer, show evidence, and remove ambiguity for machines and people.
Who AEO is for
- Organizations with high‑intent pages (services, locations, product help) that already earn impressions but need more qualified calls or form leads.
- Teams willing to align copy, structure, and analytics to measurable outcomes.
What changes with AEO (at a glance)
- Clear, short answer near the top of the page that mirrors how customers ask.
- Evidence that supports the claim (authoritative references, policies, or data) — cited, not hidden.
- Unambiguous structure that machines can read (entities, page type, and navigation cues).
- Fast UI and stable layout so snippets don’t shift or get truncated on mobile.
Our approach (high‑level)
1) Discover — We baseline coverage and queries, map your entity graph (brand, services, places), and identify the small set of pages worth engineering.
2) Engineer — We shape copy for an “answer → detail → evidence” pattern, normalize metadata, and add the right machine‑readable signals. We use our internal templates; you get the outcomes, not our trade secrets.
3) Amplify — We add supporting FAQs, cross‑links, and E‑E‑A‑T signals that make the answer easy to verify.
4) Measure — We track qualified outcomes (calls, lead forms), assistant mentions, and surface‑level changes in search.
What you get
- A prioritized page list with the exact queries and outcomes we’re targeting.
- Edited page copy with a concise answer and supporting sections.
- Clean, verifiable references (policy docs, standards, or official sources) — we cite selectively to protect your advantage.
- Structured data aligned to the content and business type.
- A simple scorecard that shows coverage, visibility, and outcomes.
Signals we focus on (without the how)
- Entity clarity (what, where, who).
- Page purpose and answerability.
- Credible sources and attribution.
- Performance and visual stability.
Is AEO right for you?
- Yes, if calls and booked work matter more than raw traffic, and you can approve concise changes to key pages.
- Not yet, if the business model relies on long‑form editorial or if the site lacks clear service intent.
Timeline & investment
Most engagements take 4–8 weeks for the first set of pages, then quarterly tune‑ups. We’ll confirm scope after a short discovery call.
FAQ
Will AEO hurt our existing rankings? No. We align changes to your current coverage and preserve context; the goal is more qualified visits, not volatility.
Do we need to rewrite everything? Usually not. Small, precise edits to the right sections outperform broad rewrites.
Do you share every template you use? No. You hire us for outcomes and stewardship, not a DIY kit. We install what’s necessary and explain it in plain language.
Next step
If you want objective recommendations and a fast plan for your highest‑intent pages, get a free strategy or call (808) 277‑1300. We’ll review your site, confirm fit, and outline the quickest path to qualified leads.
Further reading (authoritative)
- Google Search Central — https://developers.google.com/search/docs
- Schema.org — https://schema.org
- Bing Webmaster Tools — https://www.bing.com/webmasters/